Blogging could be used for so much more than just “15 minutes of fame”. I am myself reader of a blog called “caffelatte”. Before I started reading it, it was one of these superficial blogs where everything was about café visits, expensive clothes and headaches. This blogger, named Ida, got her 15 minutes of fame when she one day had pictures on her blog of herself and some friends taking a bath. This picture, with a text on the side, came in several newspapers and magazines, which led to her getting more fans (the point of the article in the magazines wasn't quite so positive..).
After a while, Ida got a certain influence on her readers, and she doesn't have a job, she's just writing her blog and getting money by sponsors she has ads for. One day plan (a Norwegian organ who gives help to kids in poor countries), started a campaign for girls being just as worthy as boys. They got a held of Ida, and she went with them to Kenya and met girls down there to tell their story trough her blog.
This actually got a lot of attention in media, and she's just getting more and more readers. I think this is a good way to use blogging. After her trip to Kenya, she has been writing a lot about it, and she has also done things to keep this in attention, and to get her readers “make the world a better place” with being plan-sponsors as well.
Even though this is a good blog, at least in my eyes, it took Ida some time before she found out what to write about, and what hit the readers. One thing Ida writes about is how her readers wonders how they can get their own blogs as popular. The problem today is that almost all the “bloggers”, at least the popular ones, are bad written “I have so many problems” blogs, where the readers are after tragedy, disaster or problems in other peoples lives.
If you want to read a good blog it's often a blog about a theme, for example photo blogs, training blogs or other themes that interests you. One of the good things with blogging, is that many people write about things you need to know, or things that's good to know. The bad ting is that it's many fake blogs, and some blogs might seem offensive to you, but there comes one of the best things – you can choose yourself what you want to read.